Sustainable business

Codes and guidelines

a.s.r. has a public duty to act as a responsible insurer and investor.
As a proof a.s.r. has signed the following national and international standards and agreements:

Code of conduct for insurers

This code of conduct has been drawn up on the basis of the three core values of the insurance industry: providing certainty, creating possibilities and being socially involved. The code serves as the basis for determining how all the members of the Association of Insurers should operate their businesses. This code of conduct also contains general provisions to reflect new and existing self-regulation of the market.  Because of the inadequacy of general provisions to reflect the actual sitation, many of these provisions have been further implemented in self-regulation.

Banking code

The Banking Code applies to all activities performed in or directed towards the Netherlands by banks established in the Netherlands and licensed by the Nederlandsche Bank pursuant to Section 2:11 of the Financial Supervision Act. In the event of overlap or contradiction with international legislation or the policy of regulators, this prevails over self-regulation such as the Banking Code.

UN Global Compact

a.s.r. signed the United Nations Global Compact in 2011. By signing the UNGC, a.s.r. has undertaken to embrace, support and implement within its sphere of influence thes principles relating to human rights, labour standards, the environment and the fight against corruption.  

UN Principles for Sustainble Insurance (PSI)

a.s.r. signed the PSI of the UNEP FI in August 2013. By adhering to these principles, a.s.r. demonstrates its belief in the need to integrate sustainability into its insurance operations. The objective of these principles is to reduce sustainability risks, develop innovative solutions and improve the operating performance of businesses in terms of social, economic and environmental aspects. Globally, 85 insurance companies have signed these principles (Benchmark date: July 2015).

UN Principles for Responsible Investment (PRI)

a.s.r. signed the UN PRI in 2011. The 1,400 companies worldwide that endorse these principles together manage investments worth € 59 trillion. By applying the six UN principles for responsible investment, a.s.r. contributes to the development of a more sustainable financial system. a.s.r. gives a status update on its progress in meeting the Principles for Responsible Investment every year.

United Nations Environment Programme Finance Initative (UNEP FI)

This covenant was signed by a.s.r. in August 2013. This is a public-private partnership between UNEP and the financial sector. The goal is to promote the integration of sustainability principles at al operational levels of financial institutions. This is achieved by integrating environmental, social and governance factors into an instition's risk assesment procedure. For more information:

Call to Action: Anti-Corruption and the Global Development Agenda

As part of the UN Global Compact, a.s.r. signed the Call to Action and the Global Development Agenda in 2014 ( Through this initiative, the private sector calls upon governments to promote anti-corruption measures and to implement good governance principles.

Paris Pledge for Action

a.s.r. signed the Paris Pledge for Action on 11 December 2015. In it, the signatories express their firm support for the new climate agreement that was signed during the Paris COP21. The Paris Pledge for Action is an initiative of the French presidency of the COP21, which calls upon al organizations, enterprises, regions, cities and investors to subscribw to the Paris Pledge for Action. Through this pledge, the organizations, including a.s.r., confirm their commitment to a safe and stable climate, in which the increase in temperature limited to well below 2 degrees Centrigrade. (

Multi-Year Energy Efficiency Agreement (MYA3)

In 2008, a.s.r. signed the government's third multi-year energy efficiency agreement (MYA3), in which was agreed that organizations would commit to the ambition to reduce their energy consumption by 2% every year, ultimately culminating in a 30% improvement by 2020 from benchmark year 2005.

Dutch Manifesto for Socially Responsible Purchasing and Business Practices (MVOI)

In 2012, a.s.r. undertook to observe the Manifesto for Socially Responsible Purchasing and Business Practices (MVOI), an initiative by large businesses in the Netherlands supported by NEVI, the Dutch Association for Purchasing Management. (

Circular Procurement Green Deal

a.s.r. has participated in the Circular Procurement Green Deal since November 2013. The essence of circular procurement is that a procurement officer ascertains that a producer (or another processing party) manages to reuse products of materials in a new cycle when they have reached the end of their useful life.

Circle Economy

a.s.r. has been a member of Circle Economy since July 2013; Circle Economy is a cooperative that joins forces with is corporate and public members to create a circular economy. With this membership, a.s.r. has undertaken to initiate at least one circular project per year and share the results with the network.

Dutch Association of Investors for Sustainable Development (VBDO)

a.s.r. has been a member of the Dutch Association of Investors for Sustainable Development since 2009. This Assocation promotes awareness among investors of their contribution to sustainability, for instance by conducting different types of benchmark surveys. a.s.r. is included in the benchmark for responsible investments by insurance companies in the Netherlands.

MVO Nederland, the Dutch national sustainability expertise centre

MVO Nederland wants to inspire, connect and accelerate organizations on their way towards climate-neutral, circular and inclusive business models with robust and stable earnings to contribute to a sustainable and fair world. It does so by bringing together governments, institutes of knowledge, NGOs and trade unions, focusing on issues such as the climate, energy, commodities, materials, waste, the working population and empowerment.

Dutch Association of Institutional Property Investors (IVBN)

This organization looks after the shared interests of large pension funds, insurance companies, asset managers and property funds (whether listed or not).

Social partner of Feyenoord football club

As part of the sponsorship and partner agreement with Feyenoord, the a.s.r. Foundation undertakes various community activities in collaboration with the Rotterdam-based football club under the name Feyenoord in Society. These initiatives often centre around financial education.

Global Reporting Initiative

The guidelines of the Global Reporting Initiative governing transparent reporting on (quantifiable) economic, ecological and social performance. The GRI G4 benchmark helps to present non-financial information in as structured, measurable and comparable a way as possible. The benchmark was established to compare the non-financial performance wherever possible.

Ethical Manifesto

a.s.r. joined a group of companies that commit themselves to customers with late payments to help them proactively in finding a solution. This national coalition has laid down rules of conduct in an ethical manifesto.

The manifesto is only available in Dutch.