Doenkracht
a.s.r.’s raison d’être is helping people. With our social program we join forces and help by doing. We achieve this with projects aimed at helping people make conscious financial choices to make The Netherlands financially aware, self-reliant and resilient, now, later and always.
This means that we finance projects in the field of financial education and training programs; programs from partners that help their participants prevent worsening debts, sometimes in combination with the expertise of our employees. In addition, Doenkracht encourages a.s.r employees to roll up their sleeves and engage in activities with social organizations.
With Doenkracht we combine the activities of Aegon Nederland's Step Forward program with those of a.s.r. foundation. All Doenkracht activities tie in with the following 2 themes:
- Financial self-reliance:
financing projects in the field of financial education and training programs; programs from partners that help their participants preventing worsening debts, sometimes in combination with the expertise of our employees. Think of activities where we help students and families make financial choices. For example, by providing lessons on managing money and organizing financial administration.
- Helping by doing:
activities in which colleagues, as a team, with the department or on an individual basis, assist social organizations. This sometimes literally involves rolling up their sleeves for or with clients. Additionally, we support colleagues who engage in volunteer work in their private environment with a financial contribution.
a.s.r. focuses on promoting financial education for children and young people and suppoerting households with (risk of) problematic debt.
Among other things, a.s.r. assists children by giving education at schools. How do you act responsibly, what are the possibilities and pitfalls of managing money? How do you ensure having enough money in the future? a.s.r. consciously focuses to teach school pupils, as they are the future.
a.s.r. considers it important that people are able to take responsible risks and make informed financial choices. This is not self-evident for everyone: in the Netherlands in 2022, 6 out of 10 households are financially unhealthy or vulnerable. In 2021, this was 50%*. a.s.r. assists people in making conscious financial choices to prevent them from falling into debt or to help them get out of it.
a.s.r. is an insurer for all people living and/or working in the Netherlands and is mindful of the interests of vulnerable target groups. Within a.s.r., we also strive for an inclusive culture that recognizes, appreciates, and leverages differences. Various perspectives, backgrounds, knowledge, and experiences contribute to achieving a.s.r.'s objectives and are positively utilized and employed in innovative, sustainable solutions.
Social organizations often depend on volunteers in order to offer 'something extra'. Doenkracht aims to inspire as many colleagues as possible to volunteer. a.s.r. organises Social Team Activities (STA's) in which colleagues assist social organizations by physically rolling up their sleeves. Moreover, a.s.r. supports individual colleagues who perform voluntary work in their private environment with a financial contribution.
