Sustainable business



Offering security to customers is what lies at the heart of our business. Customers need to be able to rely on a.s.r. meeting its financial obligations because a.s.r.e nters into long-term liabilities such as pension contracts. That is why sustainable financial robustness is essential and one of our top priorities.

The products and services a.s.r. offers meet the needs of the customers; in addition to being subject to an in-house review, they are also assessed by consumers and employers or a selection of customers. Market surveys, social media and customer behaviour surveys are just some of the instruments a.s.r. uses to identify about its customers' needs.

Customer Interest Dashboard

​For a.s.r. and its customers continuity and trust are of great importance. That is why we work hard on fully transparent products and services. 

a.s.r. attaches great value to offering the most transparant products and services. That is why a.s.r. is open and honest about its rating in the AFM's Customer Centricity Dashboard. This annual survey by the regulator benchmarks the extent to which Dutch financial institutions focus on customer interests in their products, services and processes. a.s.r. achieved a score of 4.2 out of 5 on the Dashboard for 2016. 

Customer-Oriented Insurance Quality Mark

The Customer-Oriented Insurance Quality Mark (Dutch accronym: KKV) is a mark of the quality of service and customer focus of insurerers. When an insurer holds this quality mark, customers can count on receiving clear information, insurance that meets their needs and a first-rate service. The quality mark allows insurance companies to demonstrate that customer focus is truly top-of-mind for the and that they are audited for being customer-friendly. The a.s.r., De Amersfoortse, Ditzo and Europeesche verzekeringen labels have all been awarded the quality mark. 

Ardanta does not carry the Customer-Oriented Insurance Quality Mark. It did start to develop various intitiatives to offer better client service, including featuring customer journeys such as 'Being a Customer' and 'Surviving Dependant'.

Improving processes

a.s.r. is continuously looking to improve the processes that are in place to help customers, for instance by assisting unit-linked policyholders and by simplifying the productoffering. a.s.r. is constantly making sure that prospective and existing customers can access and understand the information it provides.

In addition, a.s.r. improves its processes based on customer feedback e.f. through customer journeys. By engaging with customers about how a.s.r. handled their claim, and how a.s.r. identifies and implements the concrete improvements.