The website of a.s.r. uses cookies. We always place cookies, for example to make the website work properly and to be able to analyze the website completely anonymously. In addition, we place cookies that are not necessary, but are useful. With this you can give feedback or share our information on social media. Or to be able to show relevant advertisements on third-party websites. These cookies may collect data outside of our website. By clicking on 'Agree' you agree to the placing of these cookies. If you want to indicate which cookies you give permission for click on 'Change my settings'. Learn more? Read our cookie policy.
It looks like you are using an ad blocker. Because of this you are unable to choose which cookies we can place. Therefore we will only place functional cookies.
In the story of a.s.r. the strengths of the organisation and culture of a.s.r. and Aegon Nederland together form the strategic priorities, vision and core values of our new organisation.
a.s.r. wants to be the best financial services provider for customers and advisors. We offer customers simple and transparent products and services that meet their sustainability needs. We work closely with advisors who know our customers’ personal situations well and can give them the best advice. We also offer customers the possibility of arranging matters for themselves in our digital environment, quickly and easily, with personal contact if needed. We are not satisfied until customers and advisors rate our products and services as above average.
In 1816, the Onderlinge Brandwaarborg-maatschappij Woudsend U.A. set up. The principle of the mutual insurance company was something new at that time. The insured parties stood surety for each other in the event of damage. In 1950, the name Woudsend changed to N.V. Insurance Company Holland-Woudsend. Results deteriorated in the late 1960s. Woudsend ended up in the red and started looking for a partner. It was found in the city of Rotterdam.